gov contracting series part II : “Master with Keyword Strategies: Get Expert Mentorship at”

1. “ keyword optimization”
2. “ search strategy mentorship”.

Part II: Mastering Search with Keywords

Welcome back to our government contracting series! In the previous article, we introduced you to the basics of government contracting and the importance of registering on Now, we are taking it a step further and diving into the world of keywords and how they can enhance your search strategy on

The Power of Keywords

Keywords play a crucial role in helping you navigate through the vast database of opportunities available on By using the right keywords, you can narrow down your search results and find the contracts that are most relevant to your business.

When searching on, it’s important to put yourself in the shoes of the government agencies. Think about the words or phrases they would use to describe the goods or services they are looking for. Incorporating these keywords into your search will increase the chances of finding the right opportunities.

Understanding the Search Function

Before we dive into the specifics of using keywords, let’s familiarize ourselves with the search function. When you log in to, you will see a search bar at the top of the page. This is where you will enter your keywords to initiate a search.

When entering your keywords, keep in mind that uses a Boolean search logic. This means you can use operators such as “AND,” “OR,” and “NOT” to refine your search results. For example, if you are looking for contracts related to cybersecurity, you can enter “cybersecurity AND government contracts” to narrow down your results.

Choosing the Right Keywords

Now that you understand the basics of the search function, let’s discuss how to choose the right keywords for your search. Here are a few tips to get you started:

  1. Be specific: Instead of using broad terms, try to be as specific as possible. For example, if you are a software development company, instead of searching for “IT contracts,” try searching for “software development contracts.”
  2. Use synonyms: Sometimes, government agencies might use different terms to describe the same thing. Make sure to include synonyms or alternative phrases in your search. For instance, if you are looking for contracts related to renewable energy, you can also search for “sustainable energy” or “clean energy.”
  3. Include location: If you prefer to work with local government agencies, consider including the location in your search. For example, if your business is based in California, you can search for “California government contracts” to find opportunities in your area.

Utilize Our Mentorship Program

Searching for government contracts can be a daunting task, especially if you are new to the world of government contracting. That’s why we offer a mentorship program at ESS Academy to guide you through the process and help you optimize your search strategy.

Our mentors have years of experience in government contracting and can provide valuable insights and advice on using keywords effectively on With their guidance, you can enhance your search strategy and increase your chances of finding the right contracts for your business.

If you’re ready to take your government contracting journey to the next level, sign up for our mentorship program today. Visit to learn more and get started.


Mastering search with keywords is a crucial step in your government contracting journey. By understanding the power of keywords and utilizing the search function effectively, you can navigate through the vast database of opportunities and find contracts that align with your business goals.

Remember to be specific, use synonyms, and include location when choosing your keywords. And if you need extra guidance, our mentorship program at ESS Academy is here to support you every step of the way.

Stay tuned for the next article in our government contracting series, where we will dive deeper into the process of submitting proposals and winning contracts. Happy searching!


Source : @essgroupatlanta


1. “ keyword navigation”
2. “ search strategy mentorship”.

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